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Build an Online Author Platform
Online Course

Do you know how to create a social media presence?

Where do you start?

How can social media benefit us as authors?

Authors of all genres, published or non-published, traditional and independent welcome.

This online course is for the emerging or established author who is looking to increase their knowledge around creating a social media presence in order to share their story. 

It will cover practical applications for authors to grow an online author profile and use digital marketing to connect with their target audience.

It will outline the different platforms that are available and the fundamentals of their different uses to benefit authors of all genres, both traditionally and self published in order to provide the skills needed to reach readers locally and internationally.

Authors of all genres, published or non-published, traditional and independent welcome.

This online course is for the emerging or established author who is looking to increase their knowledge around creating a social media presence in order to share their story. 

It will cover practical applications for authors to grow an online author profile and use digital marketing to connect with their target audience.

It will outline the different platforms that are available and the fundamentals of their different uses to benefit authors of all genres, both traditionally and self published in order to provide the skills needed to reach readers locally and internationally.

Practical applications will include growing a fan base, developing digital communities, best practice use of social media platforms including Facebook, LinkedIn, Twitter, Instagram, YouTube, TikTok and Clubhouse.

Discover where you and your story fits in to the digital age.

This course also includes access to an exclusive Dream Team Facebook Group, where you will receive support, tips and advice, and be able to connect with other aspiring and published authors.

Course cost: AUD$399

* On completion of this Course, you are invited to book in for a free social media health check with Michelle Worthington, valued at $149.

This work from home self paced learning is not only the least stressful and most high-value social media course available for authors, but the best investment you can make right now in your writing career and yourself.

Course Content

  • Power of Social Media
  • What to Post
  • When to Post
  • Where to Post
  • Facebook
  • Author Page
  • Tips and Tricks
  • Public vs Private
  • LinkedIn
  • Compete Your Profile
  • Connecting with Industry
  • Tips and Tricks
  • Instagram
  • Visual Content
  • Hashtags
  • Linking to Facebook
  • Twitter
  • How to Interact
  • Who to Follow
  • Pitching to Publishers and Agents
  • Creating Videos
  • Facebook Live
  • YouTube
  • TikTok
  • Building Social Media
  • Clubhouse
  • Links to Recommended Books
  • Social Media Health Check

* On completion of this course, you are invited to book in for a free social media health check with Michelle Worthington, valued at $149.

Meet Michelle Worthington

International award winning children’s author

Michelle Worthington is an international award-winning author and business woman. Two-time winner of the International Book Award and finalist in the USA Best Book Awards, Michelle also received a Gellett Burgess Award and a Silver Moonbeam Award for her contribution to celebrating diversity in literature. Michelle was the recipient of the 2018 AusMumpreneur Gold Award for Business Excellence and the winner of the 2018 Redlands BaR award for Best Start Up Business.

​Michelle is also a real life book fairy. Her magic powers include turning coffee into award-winning books. As Founder of Anthology Angels, she waves her wand to coach aspiring authors and illustrators all over the world achieve their dreams of publication. Whether she’s a fairy, a mermaid, a pirate or an elf, Michelle celebrates empowering readers and storytellers to dream big.

Michelle is also available for speaking engagements, book signings and school visits. Discover more about Michelle, her work and collection of books here.

Reviews

What our students are saying…

Frequently Asked Questions

Most frequent questions and answers

Do I need to have written or published a picture book before?

No. Authors of all genres, published or non-published, traditional and independent welcome.

How do I prepare for the online course?

Attendees are encouraged to explore different social media platforms and author’s pages for inspiration. Choose a variety of authors in your genre as well as authors who write in other genres.

How easy is it to create a social media profile?

Creating a social media profile can seem like a very simple task, but there is a skill involved in building an engaged following. This course teaches you the skills involved in a practical, step by step way that you can work through at your own pace, with ongoing support available. 

Can you guarantee I will get thousands of followers?

No. There are no guarantees, but there are skills you can learn to give your profile the best possible chance of being found, followed and engaged with. In this online social media course, you will learn how to develop digital communities by using best practice techniques of social media platforms. This course offers additional support on completion to help you achieve your dreams of becoming published.

Ready to start creating your social media presence?